“Dear Media Pros”…A Letter From A Woman Over 50

by Diane Horn on February 25, 2013

http://www.dreamstime.com/-image27706384Dear Media Pros,

You need to rethink your marketing strategies if you are trying to get me to spend my money on your products.  Someone needs to tell you and it might as well be me.

We women, of a similar age are not one demographic.

Some of us are retired, some are still working at their original careers and some are starting out in a new venture.  We cannot be summed up by ads directed at incontinence, depression, golf retirement communities and funeral plots.

And, some of us are supporting those cherished 18-35 year olds that are your target market.

Sometimes I think you would like all of us to go away or hide.  But you should know something about us. We have redefined ourselves at every stage of life and we aren’t stopping any time soon! Hiding is simply not an option!

Your clients, the clothing designers should also pay attention.

I love Project Runway but I am tired of hearing the comment that something doesn’t look young enough.

I don’t want to look 25 again but I do want to look like the best version of myself and that doesn’t mean wearing unflattering clothes or always dressing in black. A walk through the shopping mall can be downright depressing.

We women have breasts and most of ours are the ones nature gave us. 

Why must I always buy something 2 sizes too big in order to fit on top and then pay to have it altered to have it fit the rest of me?

I think you get my message. We’d like to spend some of our hard earned money on ourselves but you make it difficult.  How about not writing us off? How about some focus groups that include a wide range of our demographic?  How about some clothing that fits and is flattering?

I am available if you ever want to chat.

Diane Horn








Please never refer to me as “old” or “senior”.  Nor am I a “silver surfer” or “golden girl”!  I am a vital active intelligent woman who is trying to live life to the fullest.

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